Our new website is just one component of the latest Boutique Textiles’ branding—we also have a new logo, hang tags and business cards! Designer friend (and occasional collaborator) Madeleine Eiche is to credit for the work, including bespoke lettering for the logotype. This simple type paired with varying colors both on screen and paper is typical in her work, allowing for unexpected (and sometimes purposely uncomfortable) color combinations to contrast or complement our textiles. It’s these color interactions that define the brand and let it reinvent itself with each new fabric or product of ours. Print credits: color paper by GF Smith, white paper by Mohawk, letterpress by Tabletop Made.